It's been a good decade for the partnership between Sephora and J.C. Penney, so good in fact that the number of Sephoras housed within J.C. Penney locations is about to go up.
JCP has announced that it will look to open 60 additional Sephora shops in Penney stores, with a new flagship location set to open in November of this year.
That 3,000 square foot "mini" store will be found in the J.C. Penney in the Northridge Mall in Salinas, California and will feature more brands, additional merchandise displays and expanded room for service. The average size of a Sephora inside of J.C. Penney is about 2,000 square feet.
The new openings are coming this Friday (April 29) for almost half the locations, with a majority expected to be open by June 17.
"Our 10-year collaboration with J.C. Penney has been an incredible partnership that has yielded both business growth and unmatched exposure in numerous markets across the United States," said Satish Malhotra, executive VP for Sephora inside J.C. Penney, Canada and Latin America.
“J.C. Penney was one of the first department store retailers to forgo the traditional beauty counter and work with a global beauty brand to build a dynamic Sephora shop inside its stores,” noted Angela Swanner, senior VP for Sephora inside J.C. Penney. “Ten years and nearly 600 locations later, Sephora inside J.C. Penney has become a leading beauty destination that will continue to be a growth driver in 2016 and beyond."
Sephora has 1,789 locations in 29 countries, with 370 of those locations in North America and 546 mini-stores in J.C. Penney.