Retail

Macy’s Herald Square Features Unique Samsung Experience

Macy’s and Samsung announced the launch of a unique Samsung experience at the retailer’s flagship location in New York City.

Starting on November 1, customers at Macy’s Herald Square will be able to explore and buy a range of Samsung’s most innovative products — all on display in a specially curated 1,000 square foot space on the main floor of the department store.

“At Macy’s, we are focused on providing what matters most to our customers — an even more engaging shopping experience and the best, most innovative products,” said Marc Mastronardi, Macy’s executive vice president of business development. “With the new Samsung experience at Macy’s Herald Square, we are creating an innovative and beautiful, one-of-a-kind digital playground in a flagship department store, featuring numerous installations and touch points for customer engagement.”

The experience is set up as an integrated Samsung ecosystem designed to simplify daily life. There, shoppers can check out the next innovation television wall, featuring The Frame, which transforms from a 4K UHD TV to a gallery-like art display. Customers can also accessorize their smart TV with a variety of home audio and video products, including Sound+ soundbar and Blu-ray players.

In addition, they can take a ride in the 4-D virtual reality roller coaster experience that puts them at the center of a journey to a new landscape with the Gear VR with Controller powered by Oculus.

And a full range of Samsung product and accessories will be on hand, including Galaxy S8, Galaxy S8+ and Galaxy Note8 smartphones, cases, wireless mobile accessories and more. Customers will also have the opportunity to test and purchase the latest Samsung Gear wearables, including the Gear Sport, Gear Fit2 Pro and Gear S3, and complete their home tech ecosystem with the Samsung Connect Home Smart Wi-Fi System and assortment of Samsung SmartThings hubs, outlets and sensors.

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The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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