Amazon announced Tuesday (Nov. 27) that this year's Cyber Monday was the single biggest shopping day in the company's history, with more products ordered across the globe than any other day.
In a press release, Amazon said the five shopping days starting with Thanksgiving and continuing through Cyber Monday also broke records, with U.S. consumers purchasing millions more products during the period compared to a year ago. The eCommerce giant said customers worldwide ordered more than 18 million toys and more than 13 million fashion items on Black Friday and Cyber Monday combined.
“Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season,” said Jeff Wilke, CEO of the worldwide consumer division at Amazon. “With curated gift guides, convenient shopping experiences, incredible product selection and free shipping with no minimum purchase amount, Amazon offers customers tremendous value, sure to deliver smiles all season long.”
Amazon reported that sales by small and medium-sized businesses worldwide grew more than 20 percent on Black Friday year over year, while orders during the five shopping days amounted to more than 180 million items.
Among Prime members, Christmas lights were a bestseller on Prime Now, while the best-selling products at Amazon 4-star and Amazon Books over the five-day shopping weekend included the all-new Echo Dot, the book "Becoming" by Michelle Obama, the Amazon Smart Plug and the L.O.L. Surprise Series toys. The best-selling products at Amazon pop-up device kiosks over the weekend included the all-new Echo Dot and the Amazon Smart Plug. As for its mobile app, Amazon said customers ordered more than four million toys and electronics on Black Friday alone. The best-selling products across Amazon on Cyber Monday included the all-new Echo Dot, AncestryDNA: Genetic Testing Ethnicity, Bose QuietComfort 25 Acoustic Noise-Cancelling Headphones for Apple devices, "Becoming" by Michelle Obama, Jenga and Instant Pot DUO60 – 6 Quart.
Amazon also said that its own digital devices were hot-selling items, with millions sold worldwide. What's more, the eCommerce giant said it was the biggest holiday shopping weekend ever for Echo devices, with the all-new Echo Dot as the No. 1 selling product on Amazon globally, from any manufacturer, in any category. The best-selling products across all categories on Amazon included all-new Echo Dot, Fire TV Stick 4K with all-new Alexa Voice Remote and the Fire 7 tablet with Alexa.