IHOP is dead. Long live IHOb. As of this morning (June 6), the news came over the wires and rendered today as "a day that will live in infamy." It is the day that the International House of Pancakes was no more. Instead, it will IHOb.
What is the B? We don't know. Only the executive team of IHOP knows — and they are not saying anything until Monday. Yes, the pancake batter thickens. The only thing the former IHOP team would say is that the time had come for a change.
The franchise tweeted, “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could be on 6.11.18. #IHOb”
There are many theories — the most common is that B is for breakfast. We at PYMNTS cling to hope that it is going to be bitcoin or blockchain, which is not as far-fetched an idea as it sounds and would not be the first time a firm, totally unrelated to cryptocurrency, has tried this move. It worked for the Long Island Iced Tea company, which saw its sinking stock price bounce when it changed the name to Long Island Blockchain. It's probably going to be breakfast, though.
However, it seems the world may not be ready for this change — whatever it is.
“Someone sue @IHOP for changing their name. What kind of anarchy is this? #IHOb,” tweeted one customer.
Another hopes that the B is for bacon. Others just said no.
“This is stupid. I refuse to call it #IHOb — you literally cannot make me,” tweeted another.
A spokeswoman for the company confirmed to New York Post that the name change is not a joke. The world waits with baited breath until Monday — when all secrets will finally be revealed.