Retail

Maison Me Receives $1M From Google Assistant Investments

Maison Me announced that it has received a $1 million funding round from backers including Founders Fund, Google Assistant Investments, Gagarin Capital and other unnamed investors.

The Maison Me website, which assists in the creation of custom dresses, launched on Tuesday (Sept. 18). The site works by asking a potential customer a few questions about their fashion preferences, and will then schedule a video call with a seamstress who guides the user in taking their measurements. Afterwards, a stylist sends three sketches to choose from, and will also share photos of the dresses during the creation process. The attire will be priced between $100 to $200 and ship within 15 days, co-founder Anastasia Sartan told VentureBeat in a phone interview.

In addition, a Google Assistant action made specifically for visual displays is set to launch soon, and will help people decide what to wear every day.

“A lot of people start their daily routines by asking their Google Home speakers for a weather forecast, looking for some help before they pick out their outfits for the day,” Google Assistant Investments director and Dialogflow founder Ilya Gelfenbeyn said in a statement. “Smart displays with the Google Assistant make it possible to build services and recommendations in such a visual industry like fashion, and we believe that personalized what-to-wear recommendations can really simplify morning routines for people.”

The services will be competition for Amazon’s Echo Look, which also helps users decide what to wear every day and recommends clothes to buy.

Sartan said that the startup will use its new funding to continue optimizing its services and building for new platforms such as Google Home. It will have its first Google app ready in the beginning of November.

Since it launched in May, Google Assistant Investments has backed about half a dozen startups.

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