Second Amazon Go Store Comes To NYC


Marking its 13th Amazon Go location in the United States, Amazon’s newest cashierless store has reportedly gone into service. The 1,700-square-foot space, which is in Midtown Manhattan at 300 Park Ave., comes after the online retailer opened one of the concept locations in New York City in a mall, CNBC reported.

The newest store is the second location to offer espresso drinks and brewed coffee. (The retailer has been experimenting with the offering through an arrangement with Starbucks in Seattle.) Customers tap into self-service kiosks to make their own Cafe Americanos, mochas and lattes. The store is said to also take cash for payment. Operating hours are between 6 a.m. and 8 p.m. Monday through Friday.

The company’s other locations for the Go concept are mainly on the West Coast in places like San Francisco and Seattle. “New York really fits … what we’re looking for,” said Amazon Vice President of Physical Stores Cameron Janes. “It’s high density. … lots of people on the go. It’s a great fit for us.”

The news comes shortly after the Amazon Go concept first came to New York City. According to reports in May, the new store was to be located on Brookfield Place’s second level in the downtown area of the city. The shopping mall is located near office space to bring in the lunch crowd, with a high-end food hall and a “French-inspired” grocery store.

The first Amazon Go opened last January at the online retailer’s Seattle, Washington headquarters. The location is filled with technologies that aren’t commonly found in U.S. convenience stores. Shoppers can choose from a selection of meals, sandwiches, salads and snacks, as well as beer, wine and other beverages. Shelves are also stocked with meat, produce and meal kits.


Latest Insights: 

Facebook is a giant in the ad game, with 2.3 billion active monthly users and $16.6 billion in quarterly advertising revenue. However, its omnipresence makes it a honeypot for fraudsters. In this month’s Digital Fraud Report, PYMNTS talks with Rob Leathern, Facebook’s director of product management, on how the site deploys automated systems and thorough advertiser vetting to close the lid on fraudster attempts.


To Top