The company added that the agreement will expand GGB's physical footprint to approximately 280 total locations by the end of this year, with the potential for additional locations in the future. It also sells its CBD products at DSW shoe stores around the country.
“Brookfield Properties operates some of the most exciting and visited malls in the country, and we are thrilled to introduce our CBD shops to their centers,” Peter Horvath, CEO of Green Growth Brands, said in a press release. “We know that consumers prefer to buy personal care and beauty products from physical stores, and this partnership will allow us access to millions of consumers.”
Currently, there are seven GGB shops within the Brookfield Properties’ portfolio, which has more than 160 retail real estate assets.
“Curation of our shopping centers is fundamental to our ongoing evolution,” said Sandeep Mathrani, CEO of Brookfield Properties’ retail group and vice chairman of Brookfield Property Group. “It is our job to bring in retail offerings and experiences that today’s consumer desires, and this includes GGB’s CBD products. GGB is at the forefront of this trend, and we are pleased they will expand their reach within our portfolio.”
GGB also revealed that it is expanding its chain of CBD-infused personal care product shops with a new brand called Green Lily, which is described as a "mindful-luxe CBD brand dedicated to empowering women." There are four Green Lily locations at Brookfield Properties’ shopping centers planned for the near future.
Led by CEO Horvath and a team of consumer-focused retail experts, the company's other brands include CAMP, Seventh Sense Botanical Therapy, The Source and Meri + Jayne. In addition, GGB has a licensing agreement with the Greg Norman brand.