Retail giant Target is making same-day delivery though Shipt available to all of its shoppers, according to a report by CNBC.
The retailer’s June 13 announcement shows Target is moving to compete with Amazon and Walmart in an ongoing bid to provide customers with the quickest delivery service.
Target said online customers in 47 states can now get items delivered the same day for a flat fee of $9.99 per order. Target acquired Shipt in 2017 for $550 million. Previously, Target customers could get same-day delivery by being a Shipt member, for $99 a year.
That’s still an option, but now if a customer just wants one-day delivery for just one order, they can do that too.
Walmart and Amazon both recently announced options for next-day delivery as well, and Walmart recently said it planned to reach 75 percent of all American shoppers with quicker shipping by the end of next year.
Amazon offers Prime members free same-day delivery for upwards of 3 million products, and also if an order is more than $35. Members pay $119 a year for the privilege. If a non-member wants a similar deal, it will cost them an extra $9.98 an item. This deal only works in “select areas” across the country, Amazon said.
Walmart has big plans for grocery deliveries, and wants to offer same-day delivery out of 1,600 stores by the end of 2019. In the fall, Walmart will start delivering groceries inside of people’s homes and right into their refrigerators. The cost for this service hasn’t been revealed yet.
Target’s new service means that 65,000 items on its website can be at someone’s house within an hour, and as an added incentive, shoppers can save 5 percent by using a Target credit card. The company said this option will be integrated onto its app by the holidays, but it’s currently available on desktop and mobile web browsers.
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