Walmart’s Jetblack Sees Two-Thirds Of Shoppers Engage Weekly

Following the rollout of Walmart’s Jetblack personal shopping service last year, two-thirds of customers reportedly engage with the service weekly. They are also said to spend an average of $1,500 monthly on purchases through Jetblack, according to reports.

The service comes at a $50 monthly cost, which is reportedly more than Amazon Prime. However, the service is reportedly less expensive than high-end concierge services such as Magic and Hello Alfred. Jetblack is said to target urban and busy parents who are seeking more efficient ways to shop, offering a combination of a personal assistant and eCommerce.

Jetblack will deliver products from other retailers, as part of the standalone online shopping business that Walmart incubated. However, the service will not deliver alcohol, tobacco, CBD-related products, fresh groceries, prescription medications or lenses.

In September of last year, Jetblack’s members were reportedly spending an average of $300 on a weekly basis, and the average customer was purchasing more than 10 products weekly.

Other than increased engagement and personal spend, Walmart didn’t talk much about Jetblack  at the company shareholder’s meeting. However, Walmart’s U.S. eCommerce CEO Marc Lore said, per reports, “It brings conversational commerce to life. Customers absolutely love it.”

The news comes after Walmart announced last year that it was launching a same-day delivery service, with a twist: Shoppers could text their orders through the new JetBlack service. The offering would allow shoppers to not only order from, but also from the websites of other merchants.

Jetblack, according to reports, comes care of Walmart’s internal startup incubator Store No. 8. Jetblack Co-founder and CEO Jenny Fleiss said at the time, per reports, “The goal is to think about game-changing technologies that will change the way people shop.” The future of retail, according to Fleiss at the time, lies in leveraging technology to provide a shopping experience that can be individually tailored to customers’ needs.



The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.