Flipkart Lets Consumers Pay Retailers With ‘SuperCoin’ Rewards Points

Walmart-controlled Flipkart Group, which is looking to go public, will now allow its customers to use rewards points alone to pay for products — online and off.

Flipkart is an eCommerce marketplace site competing against the likes of Amazon and India’s Reliance Industries.

Flipkart said in a press release that is partnering with more than 5,000 retail outlets across India on the new offering, which expands on its SuperCoin rewards program.

“Partner stores across fashion, grocery, food and beverages, travel and health and wellness can register themselves and begin accepting payments through SuperCoins,” the company said. “These rewards can be earned on Flipkart and redeemed with a purchase from these partner stores.”

Flipkart said that “all benefits can be accessed by simply scanning a QR code at the partner store.” Users will open the Flipkart app and click on SuperCoin Zone, then “scan the QR code displayed at the store and enter the bill amount.”

The eCommerce company calls this new offering SuperCoin Pay.

“Over the past year, SuperCoin has developed into a highly successful rewards program, with over 10 billion SuperCoins earned by millions of Flipkart customers,” said Prakash Sikaria, Flipkart’s vice president of growth and monetization. “The lines between online and offline shopping are becoming increasingly blurred, and our intention is to make consumers’ shopping experience more rewarding, no matter where they shop.”

He added that “being a part of the SuperCoin program enables our partners to reap the benefits of Flipkart’s 300 million customer base.”

The company said that “traditional reward programs haven’t achieved their full potential, because of their restricted opportunities to convert points” into spending cash. Flipkart said that its SuperCoin program enables consumers to use points in more places.

Talk of Flipkart going public has been heating up as the Indian company continues to expand. This summer, Flipkart raised $1.2 billion in a funding round led by Walmart, the company’s majority owner. The investment put Flipkart’s valuation at $24.9 billion.