Swedish FinTech/buy now, pay later (BNPL) provider Klarna is set to open its American retail pop-up store in Los Angeles this weekend.
Klarna Oasis is an “immersive shopping experience,” the company said in a news release Monday (July 18), and is aimed at helping Klarna’s “various mission-driven merchant partners.”
From Saturday (July 23) to Sunday (July 24), shoppers can find discounts from a range of fashion and beauty brands, including Lunya, Rebecca Minkoff, RE/DONE, VRAI, AVYA, Christy Dawn, Kjaer Weis, Westman Atelier, Pepper and The Detox Market, the release said.
Klarna Global Head of Partner Success Raji Behal said the event will spotlight the company’s “mission-driven merchant partners that support a range of important causes from sustainability in fashion to clean beauty.”
The company said Klarna Oasis is designed to make shopping easier by providing a one-stop shop for multiple brands, while still offering the company’s “Pay in 4” at checkout. And because sustainability is at the center of the project, Klarna gives consumers a chance to donate gently used clothes and shoes in exchange for a discount in partnership with Soles4Souls.
Learn more: Blackhawk Network, Klarna Partner on Flexible In-Store Payments
The announcement comes days after Klarna joined forces with global branded payments provider Blackhawk Network to bring Klarna’s interest-free payments solution to a variety of brick-and-mortar retail stores.
The two companies say their partnership will integrate BNPL capabilities into Blackhawk’s U.S. network across a range of categories, including grocery, electronics and beauty, tapping into Blackhawk’s payments technology integration with major retail partners.
According to Klarna’s Shopping Pulse report, in-store shopping accounted for close to 80% of global retail sales last year, with grocery sales among the most frequently shopped categories in physical stores.
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