Clothing and home décor retailer Lands’ End will showcase women’s swimwear in its on-air debut on home shopping channel QVC as part of an expansion of the companies’ eCommerce relationship that started late last year, according to a Thursday (April 14) press release.
The show will air Friday (April 15) at 10 a.m. Eastern time.
“We’ve found our third-party platforms and collaborations are an effective way for Lands’ End to build relationships with existing brand fans and connect with new customers, reaching shoppers in channels they might be frequenting,” said Angie Rieger, senior vice president of international and wholesale at Lands’ End, in the release. “It’s this customer excitement that has driven our unique, third-party approach to shopping Lands’ End, and we see it as a clear differentiator for the brand.”
The women’s swimwear collection will feature sizes 2 to 32 and run from petite through tall. It will also be featured on QVC’s digital platforms, according to the release. The move is part of Lands’ End’s push to find new platforms and collaborations to increase its audience..
“Our eCommerce launch with Lands’ End resulted in impressive customer engagement both within the online shopping experience and socially, especially given the brand’s inclusive offerings, which is an area where we continue to place emphasis here at QVC as well,” said Rachel Ungaro, vice president and general manager of apparel for QVC U.S., in the release. “Lands’ End has one of the most inclusive swimwear size ranges on the market — a synergy with QVC and the inspiration behind this spring’s on-air product focus. We look forward to seeing our customer’s continued response and the possibility of additional opportunities in the future.”
Earlier this week, Canadian athletic apparel retailer Lululemon Athletica announced an expansion of its Like New trade-in and resale program that will start on Earth Day (April 22), following a pilot last year in Texas and California.
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