Lyft Adds Three New Partners To Charity Program

Ridesharing company Lyft announced news that is has added three new partners to its Round Up and Donate Program and will also match charitable donations made when riders pay via Apple Pay for the entire month of August.

TechCrunch reported that the new partners are Girls Who Code, Habitat for Humanity and the World Wildlife Fund (WWF).

The charity program through the carsharing company, which lets riders round their trip payment up to the nearest dollar and then donate the difference to a participant program, has already raised $315,000 since it launched in May, with over 100,000 riders making donations.

It’s not surprising that the program has seen success in such a short period of time. Lyft has grown into 150 new cities this year and raised $600 million in April. It also recently announced news that its gross bookings grew approximately 25 percent to more than $1 billion in the second quarter — a faster rate than its ridesharing rival, Uber.

Lyft customers can choose to make charitable donations to Round Up & Donate in the “Settings” tab of the carsharing app. Once you turn it on and choose your cause, the company will automatically round up each fare. On average, passengers donate just a few dollars each month.

Users can also go to the “Payment” tab, tap “Personal” and select Apple Pay as your default payment method. For the month of August, Lyft will match donations made by riders that use Apple Pay to pay for their fares.

Besides the new additions of Girls Who Code, Habitat for Humanity and World Wildlife Fund (WWF), existing charity partners for Round Up & Donate also include USO, the Human Rights Campaign and the ACLU. Riders can select which organization receives their round-up donations.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

Click to comment