Security & Fraud

Bluefin And TokenEx Partner To Expand Data Security

Bluefin, the PCI-validated point-to-point encryption (P2PE) solutions company announced on Wednesday (Oct. 17) that it has partnered with TokenEx for data security.

In a press release, the companies said Bluefin and TokenEx will provide their platform security technologies to each company’s client base, including Bluefin’s PCI-validated P2PE solution for TokenEx clients and TokenEx’s cloud tokenization solution for Bluefin clients.

TokenEx fights data theft while also helping companies reduce the costs associated with PCI compliance. The company's cloud data protection platform provides tokenization, encryption and data vaulting as a unified software as a service for their enterprise customer base. Designed from the beginning to be payment processor and card reader device agnostic, the cloud platform integrates with existing business applications and payment providers, the companies said in the press release.

“Bluefin and TokenEx solutions complement one another to complete a holistic data protection offering across omnichannel environments. Our collective solution provides virtually unlimited flexibility to merchants and service providers alike, beyond what is available in the market today,” said Alex Pezold, founder of TokenEx. “While there will always be data breaches, technologies provided by companies like TokenEx and Bluefin render data breaches useless. Additionally, understanding that payment card data isn’t the only data record breached today, our partnership provides a powerful opportunity for organizations to expand beyond just securing payment card information to address the larger privacy and healthcare markets.”

Ruston Miles, chief strategy officer for Bluefin, said that via the partnership, TokenEx will be able to give clients the highest level of security and reduce the challenges of being PCI compliant. Meanwhile, Bluefin will provide its Decryptx client access to TokenEx's omnichannel tokenization services.

P2PE and tokenization are integral to every company’s holistic payment security strategy, with P2PE encrypting data in transit and tokenization, providing tokens for stored credit card data," he said. "Together, Bluefin and TokenEx are providing the one-two punch of data devaluation."



The September 2020 Leveraging The Digital Banking Shift Study, PYMNTS examines consumers’ growing use of online and mobile tools to open and manage accounts as well as the factors that are paramount in building and maintaining trust in the current economic environment. The report is based on a survey of nearly 2,200 account-holding U.S. consumers.