AU10TIX Launches Identity Verification Product With Zero Integration

Israel-based identity verification company AU10TIX has launched SECURE.ME, a new customer verification product that does not require integration into the businesses it serves. SECURE.ME can verify a customer’s identity in less than eight seconds, according to a press release, decreasing the entire digital onboarding experience to less than 90 seconds.

Digital onboarding is the greatest area of weakness for businesses today, according to the release. Businesses continue to face heightened challenges, as 80 percent of companies are predicted to rely on documentation in their onboarding processes by 2022, up from about 30 percent today.

“With the acceleration in fraud due to the pandemic, it’s never been more important for businesses to have a secure, compliant digital onboarding and verification process while still providing a seamless experience for users,” said Jonathan Wilson, chief product officer of AU10TIX, in the release.

Businesses can customize the layers of their verification process and can choose whether they have one layer or multiple. Options include biometrics, proof address and identity documents, according to Koby Avitan, vice president of product at AU10TIX.

With SECURE.ME’s behavioral analytics, customer experience teams can analyze global onboarding patterns and identify challenges in the process. The product also offers in-session feedback that can address complaints that crop up during the identity capture and verification process.

Identity verification is crucial in the digital-first environment, which has been accelerated by the COVID-19 pandemic. In the last two years, 47 percent of companies have experienced fraud, losing $42 billion to cybercrime, according to the press release.

Consumers authenticate their identities every day, leaving bits of “digital dust” that fraudsters can gather together to compile an identity to be used illicitly, Carey O’Connor Kolaja, CEO of AU10TIX, said in a recent conversation with PYMNTS. “There needs to be education for consumers, for businesses, for nonprofits and for governments – all types of public and private institutions – about what it means when you share a little piece of information about yourself,” O’Connor said.