The enterprise cloud computing company will soon allow its Community Cloud customers to feature their own buy buttons, TechCrunch reported yesterday (Aug. 13).
The Salesforce Community Cloud allows businesses to build sites where they can interact directly with their consumers and consumers can interact with each other.
Mike Stone, SVP of Marketing for Salesforce Community Cloud, told TechCrunch the company is opening the door to “a whole new evolution of social commerce” by allowing consumers to make purchases directly from the community sites.
“Our customers are seeing that there are leading companies using communities in this way,” he said. Stone added that this move allows companies “to present their product directly in the flow, when the customer is engaging with them,” as well as “enable commerce and sales between community members.”
The Community Cloud can also be used to generate product recommendations to consumers based on digital discussions taking place in the community.
“We’re really using the social graph and what we understand about how the community is evolving to go and make those recommendations,” Stone said.
One of Salesforce’s early customers in the Community Cloud, Avid Technology, manufactures audio and video production tools. In its Artist Community, supported by Community Cloud capabilities, users have the ability to purchase and sell sound effects, stock footage and other clips from each other, TechCrunch reported.
Stone said the company plans to make the new eCommerce Lightning Components available in early 2016.