Ticketmaster is taking the social commerce route via a new move to sell its event tickets directly on Facebook.
The ticket seller is the latest company looking to utilize the social network’s reach and user base to help boost its business.
“By putting the ability to buy tickets directly within Facebook, we hope that we’re going to provide a more seamless purchase experience and sell more tickets,” Ticketmaster VP and GM of Distributed Commerce Dan Armstrong told BuzzFeed News this week.
The buy-on-Facebook option for Ticketmaster tickets is expected to be up and running by the end of the month for a select group of events, with plans to extend the rollout sometime after the initial phase. Facebook users will be able to purchase tickets directly through Facebook but will still have to use the Ticketmaster website or mobile app to claim their tickets.
Facebook will receive an unspecified affiliate fee from Ticketmaster for tickets sold via its platform.
In a statement to Fortune, a Facebook representative said:
“Millions of people on Facebook connect with their favorite bands, artists and causes to find out about events happening in their community. We’ve heard feedback from venues and artists that Facebook is an important platform for them to update and connect with fans. We’re excited to help partners like Ticketmaster sell more tickets via Facebook and to make ticket purchasing easier and faster for people.”
Facebook continues to make big moves when it comes to its social commerce initiatives.
Just last week, the tech giant announced the launch of new features that would commerce-enable its Messenger app.
Facebook is reportedly planning to feature advanced commerce tools for its Messenger service at its F8 developer conference, which is being held in San Francisco on April 12 and 13. The new tools will be powered by Facebook’s chatbot technology, which will enable its 900 million users to order goods and services within the app.