May 31, 2023
Brands Tap New Data Sources to Target Second-Time Buyers
Regardless of income level, we’re all wary of what things cost and where the best deal can be had, online or in-store. It’s not too far-fetched to say we’ve become...
May 17, 2023
Drawing Lines Around Dark Patterns
The practice of nudging consumers toward particular choices is nothing new. We have all experienced the allure of picking up a sweet treat along the checkout lane as we wait...
May 17, 2023
Dark Patterns – A European Regulatory Perspective
Dark Patterns are deceptive and manipulative features of a user interface that push or nudge consumers into making certain choices that are not in their best interests. Such features are...
May 17, 2023
Dark Patterns Defined: Examining FTC Enforcement and Developing Best Practices
The Federal Trade Commission is ramping up its enforcement of so-called dark patterns, with $350 million in settlements announced in late 2022. Many businesses may be uncertain what dark patterns...
May 15, 2023
Subscription Merchants Say Easy Cancellation Helps Retain Customers
Consumers love their retail subscriptions, but inflation has forced a wave of cancellations, and merchants need to use every tool at their disposal — including making an emotional connection —...
May 08, 2023
Amazon Sharing Its Movie and TV Offerings With Third Parties
Amazon originals like “The Marvelous Mrs. Maisel” are no longer just part of Amazon Prime. The company on Monday (May 8) announced the launch of a new business that will...
May 05, 2023
Hy-Vee Launches Subscriptions as Grocers Rethink Pricing
This week in grocery, Hy-Vee taps subscription commerce, Sprouts launches a retail media network, and Giant Eagle aims to hold its own against competition from discount grocers. Midwestern supermarket chain...
May 05, 2023
Sephora Asks Customers to Pay $25 for Their Own Birthday...
In times of inflation, nothing is safe. Not even freebies on your birthday. In the latest inflation stunt since costs on shipping is Sephora’s efforts to launch a $25 online purchase...
May 02, 2023
Discount Subscriptions Combine Consumers’ Two Favorite Features: Convenience and Savings
Subscriptions considered discretionary were among the first to go when consumers began slashing their budgets and their providers have generally struggled since. Although there have been some exceptions to this...
