Cannabis sales platform POSaBIT has teamed with delivery management company Onfleet.
Seattle-based POSaBIT said in a Tuesday (Nov. 29) press release that the partnership extends its payments and point-of-sale (POS) technologies into the Onfleet platform, creating more efficiency for its customers.
“Though our platform already reliably serves cannabis delivery customers, integration with Onfleet helps to make our open platform the best in the market,” Ryan Hamlin, co-founder and CEO of POSaBIT, said in the release.
New industry legislation has accelerated the cannabis market’s value, acting as an important driver of job creation, investments and business growth, according to the release.
As marijuana becomes legal in more places, “businesses will need to ensure their infrastructure and processes (i.e., payments) are prepared to efficiently handle consumer demand and successfully scale,” the release stated.
The news comes two weeks after POSaBIT unveiled an enhanced version of its POS platform, which includes a revamped user interface, better front-end features, and new back-end reporting and insights.
It’s all happening as the cannabis industry is seeing increased demand for B2B payments, cash flow and accounts receivable (AR) services, which PYMNTS noted in September after the cannabis platform LeafLink crossed the $1 billion transaction threshold.
Meanwhile, PYMNTS spoke with Onfleet CEO and Co-founder Khaled Naim earlier this year about the company’s “delightful delivery” philosophy.
“You can’t go wrong by providing faster, cheaper deliveries to your customers, right?” Naim said. “Amazon figured this out a long time ago, and we exist to help the rest of the world kind of keep up with that.”
For consumers, several aspects of last-mile delivery contribute to a “delightful” experience, he added. They include offering visibility through vehicle tracking, keeping recipients updated using order status notifications, giving recipients an easy way to contact drivers, making deliveries on time, and collecting proof of delivery.
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