Mastercard announced on Thursday (May 30) the appointment of Sasha Krstic as president of the company’s Canadian operations.
In a press release, Mastercard said Krstic will head up customer relations, product development and sales as the company aims to drive electronic payments in Canada. The executive started with Mastercard in 2004 and has served in multiple roles, including sales, customer management, services and product development. Krstic most recently served as the executive vice president of services for the Asia-Pacific market. In past roles, she was responsible for creating the strategy at Mastercard to grow the business and provide payment innovations to consumers and merchants.
“Sasha brings a depth of payment and business experience to Canada,” said Craig Vosburg, president, North America at Mastercard, in the press release. “Her firsthand experience in developing payment products and new technologies will help us bring continued innovation to help our customers grow their business.”
Krstic is a graduate of the University of Alberta. She replaces Brian Lang, who is leaving the company to pursue a new opportunity, Mastercard said in the press release.
“I am thrilled to be returning home to lead our business and team in Canada,” said Krstic. “The Canadian payment market has a track record for being a global leader in innovation, from contactless acceptance to new and innovative ways to send and receive electronic payments. I look forward to working once again with our customers in this dynamic market.”
Krstic’s appointment comes as Mastercard is pushing further into the Canadian market. Earlier in May, the company announced a partnership with Interac to enable Canadians to quickly and easily send money internationally. Interac is using Mastercard Send, a push payments service, to send money cross-border on the Interac eTransfer platform, which will enable customers to send money from Canada to bank accounts in Europe. Mastercard and Interac said National Bank will be the first to pilot the new service for its banking clients.