Online shopping carts may soon be getting over their abandonment issues — not with therapy, but with new features that encourage deeper customer commitment.
U.S. merchants were reportedly so plagued by shopping cart frictions that some $200 billion worth of sales were forgone due to frictions in the checkout process last year.
Still, hope is in the air (and in the digital aisles). The new PYMNTS Payments Powering Platforms™ Tracker, powered by WePay, highlights the latest platform developments from providers, including shopping cart features to keep customers committed to the sale and new approaches to cross-border subscription transactions.
News from around the Payments Powering Platforms World
Subscription management platform Recurly, for one, is tackling the needs of clients who want to serve customers worldwide. The company recently teamed up with global payments company Adyen to help its U.S. subscription business clients get their customers all the way through checkout, without international payment acceptance snags to deter them.
BlueSnap is also aiming to help online shopping carts roll smoothly through the digital aisles. The company recently upgraded its payment platform with new integrations, including two shopping cart software solutions: OpenCart and UltraCart. OpenCart provides an open source eCommerce platform with a product catalog, SEO optimization and other features, while UltraCart is focused on secure global credit and debit card payment processing for online stores.
Meanwhile, Visa may be literally rolling out the bells and whistles for its latest upgrade. Under the company’s new sensory branding, customers’ payments will be accompanied by an animated logo, vibration and sound. The goal of the service is to remind customers who pay with connected devices that they’re really paying with Visa.
Rideshare rescue for busy families
Some customers are reluctant to stick it through to the end of the checkout process. And, when it comes to sending their children to a destination alone in a car, it’s even harder to get them to to the starting point. Yet that’s exactly what a family-focused rideshare is working to do. The service, Zemcar, is designed for time-strapped parents who physically can’t drive their children everywhere they need to go. Instead, the service allows parents in a time crunch to schedule a rideshare with a pre-screened driver and track their kids’ movements from an app.
For this month’s feature story, PYMNTS talked with Zemcar's co-founder and CPO, Bilal Khan, and CEO and co-founder, Juliette Kayyem, about how their rideshare wins over worried, busy parents with a slew of monitoring and safety features — plus an appealing payment system.
To read the feature story, along with the latest Payments Powering Platforms headlines and trends — and the rankings of more than 90 industry providers — download the Payments Powering Platforms Tracker™.
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The PYMNTS Payments Powering Platforms Tracker™, powered by WePay, serves as a monthly framework for the space, providing coverage of the most recent news and trends along with a provider directory highlighting the key players contributing across the payments-integrated platform ecosystem.