Robotics-powered mobile pizzeria Stellar Pizza is planning to launch a physical food truck location in Los Angeles that will be operated by robots, according to multiple reports.
A subsidiary of parent company Serve Automation and co-founded by SpaceX engineers Benson Tsai, Brian Langone and James Wahawisan in 2019, Stellar Pizza uses advanced robotics to make pizza from scratch in less than five minutes.
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The mobile operation uses an automated, touchless machine that was developed by Tsai and 23 other former SpaceX engineers who left to join the robotic pizza startup. Together, they have more than 100 years of rocket science expertise.
Tsai also recruited Ted Cizma, former executive chef and director of culinary services at SpaceX, and hired international pizza consultant Noel Brohner. Cizma and Brohner worked together to devise a recipe that was affordable, high-quality and delicious. Brohner brings 40 years of restaurant and pizza expertise to the table.
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The machine, which is housed in a food truck, has the capacity to make a new pizza every 45 seconds and uses all fresh ingredients, starting with a ball of raw dough that’s pressed into a round crust. House-made sauce, Grande East Coast Mozzarella and other fresh toppings are then added before the pizza is popped into a high-temperature, custom-designed oven.
To lead marketing strategies, Tsai tapped Debbie Goldberg, the co-founder of the country’s sixth-largest independent pizza chain, Fresh Brothers. As chief marketing officer for Stellar Pizza, Goldberg will draw on her skills and experience that transformed Fresh Brothers from a small-town pizzeria.
Following Stellar Pizza’s Los Angeles launch in spring of 2022, the company plans to bring the concept to communities nationwide.
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