Advertisers continue to leave X, and could reportedly take $75 million with them. Dozens of companies have suspended ads on the platform — formerly called Twitter — since owner Elon Musk gave credence to an antisemitic conspiracy theory this month. And as The New York Times reported...
Major advertisers continue to flee X following Elon Musk’s approval of an antisemitic conspiracy theory. Apple, Disney, Warner Brothers, Sony, Paramount and IBM have suspended ads on the social media platform once known as Twitter, The New York Times reported Sunday (Nov. 19). The decision — coming as the company is battling to regain...
Payments network Klarna has expanded its ad and marketing tools for creators and retailers. The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad Manager and Creator Shops. “Building on our suite of marketing and ad solutions for retailers, Klarna’s Creator Shops and Ads...
Meta has unveiled a feature that enables Facebook and Instagram users to connect their accounts with Amazon for a seamless shopping experience. This move aims to keep users within the apps while making purchases on Amazon, eliminating the need to navigate away from their feeds, CNBC reported Thursday (Nov. 9). Reached by PYMNTS,...
Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to social media platforms to promote their wares. In turn, these platforms have made it increasingly easy for consumers to buy...
In today’s digital age, social media has become a powerful tool for consumers to discover and purchase products. Platforms like TikTok, Instagram, and YouTube have transformed the way people shop, with each channel catering to different consumer interests. The influence of these platforms is evident in...
Pinterest’s CEO, Bill Ready, made it clear on Monday (Oct. 30) that the social media platform is prepared to embrace a cookieless future, emphasizing that there’s no need to extensively track users. This statement reflects a fundamental aspect of Pinterest’s design, wherein users convey their...
Creators wield significant influence in commerce — when they recommend products, they inspire and shape their followers’ choices. But the journey from inspiration to purchase is often encumbered by multiple steps like social media scrolling, product searching, link hunting, and price comparisons. This can discourage...
Social media platform X, formerly known as Twitter, is reportedly setting its sights on challenging YouTube and LinkedIn as it expands its business lines into video and hiring. X Owner Elon Musk and CEO Linda Yaccarino addressed the entire company in a Thursday (Oct. 26) meeting, outlining their vision for the...
