In a press release, Walmart said customers also have the option to receive curated clothing each season without having to pay a styling fee. Customers of the new service — dubbed Walmart KIDBOX stylebox — will get access to personalized styles from more than 120 premium kids brands including BCBG, Butter Super Soft, C&C California and Puma. The stylebox will include four to five fashion items for $48. Walmart said that is about 50 percent off the suggested retail price for the group of bundled items. Starting Tuesday, customers can go to Walmart.com and complete a short style quiz for their child. The stylists at KIDBOX use the answers from the quiz to tailor the box based on the preferences of the child and the season where the child lives.
“We are thrilled to partner with KIDBOX to introduce our first kids’ subscription apparel service offering premium fashion brands at a substantial savings,” said Denise Incandela, Head of Fashion at Walmart U.S. eCommerce, in the press release. “Over the last year, we have significantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish Walmart.com as a destination for fashion. Our partnership with KIDBOX enables us to round out our offering with additional national and premium kids’ brands.”
The service will be available for girls sizes 0 to 14 and boys sizes 0 to 16. Parents can order a box and schedule delivery on demand or sign up for automatic shipments of up to six boxes a year timed for seasons, back-to-school and holidays. For every Walmart KIDBOX stylebox purchased, KIDBOX will clothe a child in need through its partnership with Delivering Good.
“Walmart has done a lot over the past year to establish itself as a go-to retailer for all things fashion, and we’re honored to partner with the retailer to expand its kids’ assortment online, while also saving parents time and offering them the value and convenience of a stylebox,” said Miki Berardelli, KIDBOX CEO, in the same press release. “At KIDBOX, we pride ourselves on understanding kids’ fashion preferences while also creating moments for them to learn about the importance of giving back. We look forward to bringing KIDBOX to even more parents and kids, inspiring them to do good in their communities and amplifying the voices of our Kids Board of Directors, Little Leaders and Community Moms programs.”