As consumers grow increasingly comfortable using eCommerce channels to get their food needs met, online grocery subscriptions are on the rise.
By the Numbers
Research from PYMNTS’ new study “How The World Does Digital: The Impact Of Payments On Digital Transformation,” which draws from surveys of census-balanced panels of more than 15,000 consumers across 11 key economies, finds that usage of grocery subscription services jumped 8% between Q1 2022 and Q2 2022.
Related: Study Finds Digital Engagement of Consumers Worldwide Jumped 1.2% in Q2
The Data in Action
Despite this increased adoption, Blue Apron, for one, has found that the subscription model is actually a mixed bag, with many consumers more willing to engage with one-off purchasing models.
“We’ll always have a subscription at our core and our customers who use our subscription service find it incredibly convenient,” Blue Apron President and CEO Linda Findley told PYMNTS in an interview during the quarter, “but there’s a huge portion of the population that really loves the concept of meal kits … but does not necessarily want to be locked into a subscription.”
Learn more: Blue Apron CEO Notes Shift From Playing Catch-up to Building Toward the Future
