DoorDash to Launch 5-Week Promotion of DashPass Membership Program

DoorDash will soon launch a five-week promotion of its membership program.

The delivery aggregator’s fourth annual Summer of DashPass promotion will feature a different assortment of members-only discounts and other offers during each of the five weeks, beginning June 15, DoorDash said in a Tuesday (May 30) press release.

“For the fourth year in a row, we’re excited to bring Summer of DashPass to our members, underscoring the value and breadth of a DashPass membership and unlocking access to the best of their neighborhoods at the most affordable prices,” DoorDash President and Chief Operating Officer Prabir Adarkar said in the release.

The Summer of DashPass discounts are offered in conjunction with national and local businesses across the country, including quick-service restaurants (QSRs), convenience stores, retailers and grocers, according to the release.

The promotion will also include chances for DashPass members to win VIP experiences and exclusive items, the release said.

“This summer, we’re bringing even more value to our members on everything from groceries to throwback, beloved menu items, to sporting goods, to fun sweepstakes and much more,” Adarkar said in the release.

DashPass is DoorDash’s membership program that offers $0 delivery fees, reduced service fees and other member-only benefits, per the release.

Adarkar said in February that DoorDash aims to make its membership program as popular as Netflix and Amazon Prime.

DashPass membership grew about 50% throughout 2022 — from 10 million at the close of 2021 to 15 million — and there’s a lot of room for it to grow.

“It’s still a far cry from other programs, whether it’s the number of Netflix members or Prime subscribers,” Adarkar said at the time. “There’s a lot of room for us to continue growing, and we’re happy with the pace of growth historically, and we’re not seeing any signs of that slowing down.”

Discounts can help draw older consumers who have lagged behind others in using delivery aggregators.

Price-centric promotions are a key draw for older consumers, with 49% of baby boomers and seniors saying they use aggregators because the offers and discounts have improved.