The subscription bubble that formed during the pandemic is bursting in slow motion as consumers continue trimming their streaming entertainment and retail subscriptions one by...
Tracking customer lifetime value (LTV) is common practice across many segments. Still, PYMNTS research has revealed a gap in LTV tracking among subscription merchants that...
Failed payments are the kryptonite of conversion, and as such require a more systematic approach to preventing them. The “Decision Guide: Tracking Failed Payments,” a...
Subscription businesses overlook the significant negative impact of failed payments on bottom lines. While many companies focus on customer churn, just a small share recognize...
In what’s already becoming another tumultuous economic year, direct-to-consumer (D2C) businesses may want to prioritize the prevention of two things: failed payments and fraud. 2023...
“A failed payment disrupts the connection and trust between the subscription provider and the subscriber,” Vindicia Head of Customer Success Meena Srinivasan told PYMNTS. Not...
Customer lifetime value might be the most important metric for subscription companies to track in 2023. Those companies that can extend subscribers’ commitments by even...
New research has revealed a staggering gap in the number of subscription companies that track customer lifetime value, which ironically is one of the key...
Economic worries, such as stagnant wages, increasing interest rates and inconsistent inflation, are piling up on consumers, forcing them to examine their spending. As they...