If customer churn is an inevitable reality within the subscription industry, than involuntary churn is, perhaps, its unavoidable and unwanted cousin. Often the result of...
It’s been a tough time for subscription businesses, especially for direct-to-consumer (D2C) companies focused on retail. PYMNTS’ research noted that the average subscription per retail subscriber...
PYMNTS’ latest research on the subscription industry reveals that firms that track and manage customer lifetime value (LTV) are five times more likely to be...