Generation X

Boomers Lead Trend Toward Paying for Necessities With Subscriptions

Boomers Lead Trend Toward Paying for Necessities With Subscriptions
Boomers Lead Trend Toward Paying for Necessities With Subscriptions
April 08, 2024  |  Payment Methods

When you think of subscriptions, an array of products and services likely come to mind.  Get the Full Story Complete the form to unlock this...

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Lack of BNPL Threatens Bridge Millennials’ Brand Loyalty
Lack of BNPL Threatens Bridge Millennials’ Brand Loyalty
April 05, 2024  |  BNPL

With consumers forced to make budgeting decisions amid ongoing economic challenges, older millennials and younger Generation X consumers are seeing buy now, pay later (BNPL)...

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Got Leather? Almost a Third of Consumers Prefer Carrying Physical Wallet
Got Leather? Almost a Third of Consumers Prefer Carrying Physical Wallet
April 03, 2024  |  Mobile

Digital wallets — Apple Pay, Google Wallet, PayPal and more — give consumers a secure, convenient and contactless way to pay for purchases online and in person. Because...

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How WealthTech Firms Are Simplifying Investing for Tomorrow’s High-Net-Worth Individuals
How WealthTech Firms Are Simplifying Investing for Tomorrow’s High-Net-Worth Individuals
March 04, 2024  |  Consumer Finance

A staggering $84 trillion is the amount of cash and assets that Generation X, millennials and Gen Z consumers are set to inherit from older...

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35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
February 14, 2024  |  Retail

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations...

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Temu Gains Following Among Older eCommerce Shoppers 
Temu Gains Following Among Older eCommerce Shoppers 
January 23, 2024  |  eCommerce

Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Get the Full Story Complete...

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Most Gen X Cardholders Revolve Their Balances, Leading All Generations
Most Gen X Cardholders Revolve Their Balances, Leading All Generations
January 19, 2024  |  Consumer Finance

In times of financial hardship, revolving a credit card balance to future months rather than paying it off entirely is a strategy consumers commonly adopt....

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Boomers Embrace Digital to Catch Up With Kids and Grandkids
Boomers Embrace Digital to Catch Up With Kids and Grandkids
December 21, 2023  |  Connected Economy

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