Generation X

Student Loan Repayments May Hit Gen X Pocketbooks the Hardest
Student Loan Repayments May Hit Gen X Pocketbooks the Hardest
June 07, 2023  |  Debt

Gen X has been walking a difficult financial tightrope over the past few years, and double debt duty may be leaving “The Forgotten Generation” in...

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Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
April 11, 2023  |  Retail

The beauty industry is constantly seeking out innovative ways to enhance its bottom line. As a result, the sector is exploring new avenues to increase...

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Caring for Kids and Parents Has Gen X Falling Behind Financially
Caring for Kids and Parents Has Gen X Falling Behind Financially
March 28, 2023  |  Economy

The latest installment of PYMNTS’ generational mini-series deep dives into Generation X’s digital habits and behavior. Gen X, born between 1965 and 1980, are used...

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Gen X Grocery Shoppers Most Aggressive in Money-Saving Trade-Downs
Gen X Grocery Shoppers Most Aggressive in Money-Saving Trade-Downs
January 24, 2023  |  Economy

Americans have spent a year cutting costs, and groceries are where much of the scrimping has been focused. The PYMNTS study “Consumer Inflation Sentiment: Perception...

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Inflation Reveals Generational Divide in Restaurant Spending Cuts
Inflation Reveals Generational Divide in Restaurant Spending Cuts
January 11, 2023  |  Economy

As economic pressures continue, consumers across demographics are making changes to their restaurant purchasing behaviors. The December edition of PYMNTS’ Restaurant Digital Divide study, The...

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Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
January 10, 2023  |  Banking

Digital banking is delivering on promises of personalization and convenience, appealing strongly to younger consumers. In Personalization Beyond Traditional Banking To Build Financial Wealth, part...

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Study Suggests ‘Subscription Remorse’ May Be Bottoming Out
Study Suggests ‘Subscription Remorse’ May Be Bottoming Out
July 12, 2022  |  Subscriptions

Consumers’ use of retail subscriptions remained relatively stable in May after falling in March.  The average U.S. consumer now has 3.9 retail subscriptions, according to...

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How the World Does Digital: More Millennials Than Boomers
How the World Does Digital: More Millennials Than Boomers
May 24, 2022  |  Connected Economy

When we picture the digital-first and digital-native revolution powered by smartphones, apps and the lifestyles they evoke, we often think of millennials and Gen Z...

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Gen X Households Gained $13T in Assets Since Q1 2020
Gen X Households Gained $13T in Assets Since Q1 2020
October 05, 2021  |  Consumer Payments

Generation X has been seeing a boost in wealth since the pandemic began, according to data from the Federal Reserve, per Bloomberg. The data showed...

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