Generation X

Gen X Turns to BNPL as Student Loan Repayment Trims Discretionary Spend
Gen X Turns to BNPL as Student Loan Repayment Trims Discretionary Spend
September 26, 2023  |  Buy Now Pay Later

“Reality Bites” was a touchstone movie for Generation X. Three decades later, any cinematic foray into the trials and tribulations of those born between 1965...

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Millennials Focus on Mental Health as Student Loan Repayments Loom
Millennials Focus on Mental Health as Student Loan Repayments Loom
September 18, 2023  |  News

As the October resumption of federal student loan repayments approaches, the financial strain of repaying these loans is expected to have a significant impact on...

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Turns out Gen X Likes BNPL as Much as Millennials Do
Turns out Gen X Likes BNPL as Much as Millennials Do
August 08, 2023  |  Buy Now Pay Later

Buy now, pay later (BNPL) plans, in which consumers pay off purchases in a set number of payments and usually interest-free, have gained popularity in...

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Student Loan Repayments May Hit Gen X Pocketbooks the Hardest
Student Loan Repayments May Hit Gen X Pocketbooks the Hardest
June 07, 2023  |  Debt

Gen X has been walking a difficult financial tightrope over the past few years, and double debt duty may be leaving “The Forgotten Generation” in...

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Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
April 11, 2023  |  Retail

The beauty industry is constantly seeking out innovative ways to enhance its bottom line. As a result, the sector is exploring new avenues to increase...

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Caring for Kids and Parents Has Gen X Falling Behind Financially
Caring for Kids and Parents Has Gen X Falling Behind Financially
March 28, 2023  |  Economy

The latest installment of PYMNTS’ generational mini-series deep dives into Generation X’s digital habits and behavior. Gen X, born between 1965 and 1980, are used...

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Gen X Grocery Shoppers Most Aggressive in Money-Saving Trade-Downs
Gen X Grocery Shoppers Most Aggressive in Money-Saving Trade-Downs
January 24, 2023  |  Economy

Americans have spent a year cutting costs, and groceries are where much of the scrimping has been focused. The PYMNTS study “Consumer Inflation Sentiment: Perception...

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Inflation Reveals Generational Divide in Restaurant Spending Cuts
Inflation Reveals Generational Divide in Restaurant Spending Cuts
January 11, 2023  |  Economy

As economic pressures continue, consumers across demographics are making changes to their restaurant purchasing behaviors. The December edition of PYMNTS’ Restaurant Digital Divide study, The...

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Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
January 10, 2023  |  Digital-First Banking

Digital banking is delivering on promises of personalization and convenience, appealing strongly to younger consumers. In Personalization Beyond Traditional Banking To Build Financial Wealth, part...

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