Generation Z

Gen X Leads Mobile Adoption for Grocery Purchases
Gen X Leads Mobile Adoption for Grocery Purchases
November 09, 2023  |  Consumer Insights

Despite not being digital natives, Generation X is leading the way for mobile payments, surpassing the other generations in how often this method is used...

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New Bumble CEO Wants to Personalize Subscriptions to Reach Gen Z Singles
New Bumble CEO Wants to Personalize Subscriptions to Reach Gen Z Singles
November 08, 2023  |  Subscription Commerce

In an effort to get Generation Z consumers paying for its dating app, Bumble is rolling out subscription plans that are shorter-term and more personalized....

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Gen Zs Drive Planet Fitness’ Membership Growth Amid CEO Transition
Gen Zs Drive Planet Fitness’ Membership Growth Amid CEO Transition
November 07, 2023  |  Earnings

Planet Fitness reported strong third-quarter (Q3) performance that it attributes to growing membership among Generation Z consumers. “We continue to see our strongest net member growth for Gen...

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PYMNTS Intelligence: Bridging the Insurance Industry’s Digital Generation Gap
PYMNTS Intelligence: Bridging the Insurance Industry’s Digital Generation Gap
November 06, 2023  |  Insurance

The generation gap does not make headlines as much as it used to, but one way in which it has unquestionably widened in recent years...

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Young Consumers’ Insurance Purchasing Mantra: ‘Digital Convenience With a Human Touch’
Young Consumers’ Insurance Purchasing Mantra: ‘Digital Convenience With a Human Touch’
November 03, 2023  |  Insurance

Generation Z and millennial consumers have a high level of digital expectations that transcend multiple sectors, including retail, banking and healthcare. These high digital demands...

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Raising the Bar on Digital Experience for a New Generation of Policyholders
Raising the Bar on Digital Experience for a New Generation of Policyholders
November 03, 2023  |  Insurance

PYMNTS Intelligence interviews Ian Drysdale, CEO of insurance industry digital payments network One Inc, on how the industry is accepting the challenge of meeting Gen...

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75% of Millennials Don’t Trust Themselves to Buy Insurance Online
75% of Millennials Don’t Trust Themselves to Buy Insurance Online
November 02, 2023  |  Insurance

Generation Z and millennials have different insurance needs from their elders, yet they are already a market force to be reckoned with. More than 60%...

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From Tradition to Transformation: B2B Enterprises Hit Generational Inflection Point 
From Tradition to Transformation: B2B Enterprises Hit Generational Inflection Point 
November 01, 2023  |  B2B Payments

A generational change is coming for the B2B landscape. But from employees to ERP (enterprise resource planning) systems, it doesn’t have to be out with...

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Rewards Drive Higher Credit Card Use Among Boomers and Seniors
Rewards Drive Higher Credit Card Use Among Boomers and Seniors
October 31, 2023  |  Credit Cards

Baby boomers and seniors — consumers born before 1965 — were the first generations to have access to credit cards, back to the 1960s and...

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