Generation Z

Zillennials: The Next Generation of Connected Consumer
Zillennials: The Next Generation of Connected Consumer
January 16, 2023  |  Connected Economy

Who are the zillennials? A cohort of the 30 million United States consumers born between 1990 and 2000, zillennials bridge the gap between millennials and...

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Digital Shoppers Say They Want ‘Stored Credentials Vaults’ to Remove Friction at Checkout
Digital Shoppers Say They Want ‘Stored Credentials Vaults’ to Remove Friction at Checkout
January 12, 2023  |  Connected Economy

Shoppers want a frictionless checkout experience and are increasingly interested in stored credentials solutions. That’s according to the latest research in PYMNTS’ “Payments and Credentials...

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JD Sports Scores 20% Sales Growth Due to Younger Buyers
JD Sports Scores 20% Sales Growth Due to Younger Buyers
January 11, 2023  |  Retail

British sportswear retailer JD Sports had a merry Christmas, thanks to its younger customers. A trading update Wednesday (Jan. 11) showed the company’s businesses saw...

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Inflation Reveals Generational Divide in Restaurant Spending Cuts
Inflation Reveals Generational Divide in Restaurant Spending Cuts
January 11, 2023  |  Economy

As economic pressures continue, consumers across demographics are making changes to their restaurant purchasing behaviors. The December edition of PYMNTS’ Restaurant Digital Divide study, The...

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Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
January 10, 2023  |  Banking

Digital banking is delivering on promises of personalization and convenience, appealing strongly to younger consumers. In Personalization Beyond Traditional Banking To Build Financial Wealth, part...

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Chipotle Rolls out ‘Extended Reality’ to Boost Burrito Bowl Sales
Chipotle Rolls out ‘Extended Reality’ to Boost Burrito Bowl Sales
January 06, 2023  |  ResTech

As restaurants look to distinguish useful innovation from flashy technology, Chipotle is testing extended reality (XR). Stephanie Perdue, vice president of brand marketing at the...

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Young Consumers 70% More Likely to Pay Doctors Digitally
Young Consumers 70% More Likely to Pay Doctors Digitally
January 04, 2023  |  Digital Payments

Looking back at the trends of 2022, digitization of healthcare achieved milestones in how consumers pay for medical treatments, with younger demographic groups taking the...

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Banks Risk Missing Out on Millennials’ Wealth-Building Needs
Banks Risk Missing Out on Millennials’ Wealth-Building Needs
January 04, 2023  |  Banking

Digital tools are helping improve financial inclusion for banks in the United States, and many customers use their mobile phones to manage their bank accounts....

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GoLogiq Finalizes $320M Wealth Management Merger With GammaRey
GoLogiq Finalizes $320M Wealth Management Merger With GammaRey
January 03, 2023  |  Partnerships

GoLogiq and GammaRey have merged to access the Generation Z wealth management market. The companies announced the finalization of the $320 million deal Tuesday (Jan....

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