loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.
Apple To Get Rebates From Issuers on Fees
Apple To Get Rebates From Issuers on Fees
September 05, 2014  |  Controversial

Apple has reportedly negotiated deals with several leading issuers to extend card present rates to Apple for all transactions involving their cards with Apple’s new...

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Visa Cuts License Deal To Boost CRM
Visa Cuts License Deal To Boost CRM
August 29, 2014  |  News

Visa has cut a deal to license TrialPay’s transactional advertising platform for a loyalty and offers program, the card brand announced in a Visa Tumblr...

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Chase Says Winning Mobile Payments Goes Past Transactions
Chase Says Winning Mobile Payments Goes Past Transactions
April 25, 2014  |  Alternative Finances

A Chase executive said that in order to win mobile payments, banks need to offer incentives.

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