loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Pay.com Raises $28 Million to Bring Rewards Platform to US Businesses

Pay.com Raises $28 Million to Bring Rewards Platform to US Businesses
Pay.com Raises $28 Million to Bring Rewards Platform to US Businesses
August 24, 2026  |  B2B Payments

Australia’s Pay.com is launching in the U.S. as PayRewards after raising $28 million in a Series E round, bringing its total capital raised to $70...

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AI Turns Payment Choice Into a Real-Time Contest
AI Turns Payment Choice Into a Real-Time Contest
June 03, 2026  |  Loyalty & Rewards

Watch more: Winning the Next Transaction: How AI Helps Build Loyalty in Payments Get the Full Story Complete the form to unlock this article and...

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Royal Bank of Canada Makes Travel the New Test for Card Loyalty
Royal Bank of Canada Makes Travel the New Test for Card Loyalty
April 06, 2026  |  Loyalty & Rewards

The contest for customer loyalty among card issuing banks has moved well beyond points, as institutions confront a market where rewards have become routine and...

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Flex Credentials Give Retail Rewards a Second Act
Flex Credentials Give Retail Rewards a Second Act
April 02, 2026  |  Loyalty & Rewards

A loyalty chief at a national retailer can spend an entire morning staring at the same questions. Do you put more money into points? Another...

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The Next Battle in Credit Won’t Be for Top of Wallet
The Next Battle in Credit Won’t Be for Top of Wallet
March 11, 2026  |  Credit Cards

The credit industry has spent decades competing for something consumers were never actually optimizing for. Get the Full Story Complete the form to unlock this...

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The $700 Credit Card Club Gets Crowded as Issuers Fight for Wallet Space
The $700 Credit Card Club Gets Crowded as Issuers Fight for Wallet Space
March 09, 2026  |  Credit Cards

Consumer credit growth slowed in January but remained firmly positive, extending a trend that has been in place for nearly a year. Get the Full...

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How Brands Are Reinventing Loyalty for the AI Decision-Maker
How Brands Are Reinventing Loyalty for the AI Decision-Maker
March 03, 2026  |  Artificial Intelligence

The most consequential customer a brand will acquire in 2026 may never read a promotional email, react to a banner ad or feel the emotional...

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Visa Urges Banks to Rethink Loyalty Beyond Credit Card Rewards
Visa Urges Banks to Rethink Loyalty Beyond Credit Card Rewards
January 27, 2026  |  VISA

The perceptions and realities of rewards programs are changing as consumers redefine what good loyalty looks like. Simple loyalty mechanics are no longer enough. Get...

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