loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.
2024 Is the Year Retail Gets Personal
2024 Is the Year Retail Gets Personal
January 03, 2024  |  Retail

Thanks to inflation’s starring role, 2023 featured major retail plot twists — consumers counted their pennies while brands and retailers did some serious soul-searching. This...

READ MORE >
Gen Z Favors Brands vs Retailers for Card-Linked Offers
Gen Z Favors Brands vs Retailers for Card-Linked Offers
December 26, 2023  |  Retail

Retailers and brands are constantly seeking ways to foster customer loyalty and generate new sources of sales. One effective strategy is to leverage item-level receipt...

READ MORE >
Disney+ Offers Members $40 Discount on Walmart+ as Streamers Tap Partnerships
Disney+ Offers Members $40 Discount on Walmart+ as Streamers Tap Partnerships
December 11, 2023  |  Subscriptions

With video streaming services increasingly turning to subscription partnerships to drive customer acquisition in the competitive category, Disney+ is offering its customers a Walmart deal....

READ MORE >
Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
November 21, 2023  |  Loyalty & Rewards

Ubiquity is what we all want in a rewards program. Ubiquity allows consumers to redeem rewards for the value — the goods and services —...

READ MORE >
Ulta Beauty Limits Free Sample To Boost Loyalty
Ulta Beauty Limits Free Sample To Boost Loyalty
November 13, 2023  |  Retail

Who doesn’t love a free sample?    Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly...

READ MORE >
When Loyalty Programs Aren’t About the Spend
When Loyalty Programs Aren’t About the Spend
November 07, 2023  |  Retail

Loyalty programs have become a staple in the arsenal of brands and retailers striving to retain their customer base and attract new ones. These programs...

READ MORE >
Can Shop Cash Turn Shopify Into an Amazon Challenger?
Can Shop Cash Turn Shopify Into an Amazon Challenger?
November 03, 2023  |  Retail

I’m feeling flush. I got an email last Saturday from Shop that I had $43.40 in my Shop wallet to spend on the app. This...

READ MORE >
Starbucks Sees 75 Million Loyalty Customers as Economic Hedge
Starbucks Sees 75 Million Loyalty Customers as Economic Hedge
November 02, 2023  |  Earnings

As many restaurant brands feel consumers pull back among ongoing financial difficulties, Starbucks is leveraging its extensive digital user base to weather the storm. The...

READ MORE >
Mastercard to Offer VIP Experiences Through Live Nation Partnership
Mastercard to Offer VIP Experiences Through Live Nation Partnership
November 02, 2023  |  Mastercard

Mastercard has formed a multi-year partnership with live entertainment company Live Nation. This partnership aims to provide exclusive benefits and VIP experiences for Mastercard cardholders in 19...

READ MORE >