loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.
Grocers Tap Contextual Commerce in Bid to Grow Digital Engagement
Grocers Tap Contextual Commerce in Bid to Grow Digital Engagement
August 31, 2023  |  Retail

This week in grocery, Weis Markets and The Fresh Market leverage contextual commerce to drive loyalty and engagement, Dollar General looks to expand its produce...

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Luxury Retail’s Loyalty Programs Give Big Box Retailers an In-Store Roadmap 
Luxury Retail’s Loyalty Programs Give Big Box Retailers an In-Store Roadmap 
August 22, 2023  |  Retail

For success in retail, innovation can stem from — if not outright imitation — then keen observation. And applying the proven success of others to...

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Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
August 17, 2023  |  Retail

In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted...

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Apple’s 1 Billion Subscribers Show Power of Ecosystems Driving Customer Loyalty
Apple’s 1 Billion Subscribers Show Power of Ecosystems Driving Customer Loyalty
August 16, 2023  |  Subscription Commerce

Retail subscription commerce has become increasingly popular, with more consumers asking for easier ways to seek out new content and services in a curated environment....

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Amazon Says Prime Day 2023 Will Highlight Small Business 
Amazon Says Prime Day 2023 Will Highlight Small Business 
July 10, 2023  |  Amazon

Amazon has cemented the loyalty of consumers with a vast marketplace and an extensive range of products and services provided by many individual sellers. The...

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Did Kroger Just Trade Debit Rewards for Digital Coupons and Credit?
Did Kroger Just Trade Debit Rewards for Digital Coupons and Credit?
July 05, 2023  |  Retail

Debit remains among consumers’ preferred payment methods, allowing them to spend only the funds on hand.  But for merchants, rewarding consumers for using debit cards...

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Banks Try Digital Gift Cards to Turn Everyday Spend Into Loyalty Perk
Banks Try Digital Gift Cards to Turn Everyday Spend Into Loyalty Perk
July 03, 2023  |  Loyalty & Rewards

Today’s hostile macroclimate is proving to be historically hungry for consumers’ purchasing power. Record inflation is eating up Americans’ ability to make everyday purchases with...

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Gen Z Looks for Special Offers When Choosing a Restaurant
Gen Z Looks for Special Offers When Choosing a Restaurant
June 21, 2023  |  Restaurant innovation

Restaurants looking to win the spending of young customers now, securing loyalty for years or even decades to come, may find that they can woo...

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Can Exclusive 48-Hour Product Preview Access Save J.Crew? 
Can Exclusive 48-Hour Product Preview Access Save J.Crew? 
June 15, 2023  |  Retail

J.Crew once had a chokehold on a cohort of consumers who seemingly loved the preppy vibe along with brands like Abercrombie & Fitch and Hollister...

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