loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.
The ‘Malleable Middle’ May Be Sweet Spot Between Deal-Seekers, Loyal Customers
The ‘Malleable Middle’ May Be Sweet Spot Between Deal-Seekers, Loyal Customers
December 29, 2022  |  Retail

Friction-free transactions could hold the key for retailers and grocers seeking to boost customer retention. PYMNTS’ research has identified three important customer archetypes, and persuadable...

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Study Finds Millennials Trade Food, Restaurant Quality to Keep Eating Out
Study Finds Millennials Trade Food, Restaurant Quality to Keep Eating Out
December 20, 2022  |  Restaurant innovation

The pandemic pushed many restaurants to reduce service or raise prices, which led many consumers to reduce their frequency of dining out. Baby boomers and...

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Item-Level Data Gets Ready to Remake Loyalty and Personal Financial Management
Item-Level Data Gets Ready to Remake Loyalty and Personal Financial Management
December 13, 2022  |  Data

Item-level data is poised to bring a new level of impact and relevance to card-linked offers. The status quo of listing purchases as “general merchandise”...

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Intelligent Data Helps Credit Unions Meet Members’ Expectations
Intelligent Data Helps Credit Unions Meet Members’ Expectations
December 06, 2022  |  Credit Unions

Credit unions (CUs) have historically provided excellent personal service, and they’re doing better with data. According to Jeremiah Lotz, managing vice president of digital and...

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Recipe for Success: Why Restaurants Should Cater to Prospective Customers
Recipe for Success: Why Restaurants Should Cater to Prospective Customers
November 23, 2022  |  Restaurant innovation

An estimated 66 million consumers, or 34% of restaurant patrons, tried a new restaurant for the first time in late September and early October. Between...

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Starbucks Claims $181M in Revenue From Unused Gift Cards and Loyalty Credits
Starbucks Claims $181M in Revenue From Unused Gift Cards and Loyalty Credits
November 16, 2022  |  Earnings

Starbucks reportedly claimed $181 million in revenue from money on gift cards and loyalty accounts that customers didn’t spend in fiscal year 2021 — a...

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51% of Merchants Invest in Tech to Track Omnichannel Purchases
51% of Merchants Invest in Tech to Track Omnichannel Purchases
October 28, 2022  |  Technology

Loyalty is the glue that binds consumers to their merchants. It’s what keeps consumers spending online or in-store, even during inflationary times. And for the...

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Smaller Grocers Playing Loyalty Catch-Up
Smaller Grocers Playing Loyalty Catch-Up
October 13, 2022  |  Retail

A shift is emerging between grocers that have the resources and the scale to make a subscription model possible, and smaller brands for which a...

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The Three Tiny Details That Get Consumers to Click Buy at Checkout
The Three Tiny Details That Get Consumers to Click Buy at Checkout
October 05, 2022  |  eCommerce

New research finds that 91% of consumers believe a good checkout experience is decisive in whether they will — or won’t — shop, and continue...

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