loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

FIS: Complexity Need Not Be the Default Setting for Business Payments
FIS: Complexity Need Not Be the Default Setting for Business Payments
November 19, 2024  |  B2B Payments

As global business-to-business (B2B) payment volumes rise, business leaders are faced with a crucial yet often overlooked question: How much value does simplicity add? In...

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US Bank Launches Travel Planning Partnership With Booking.com
US Bank Launches Travel Planning Partnership With Booking.com
November 18, 2024  |  Partnerships

U.S. Bank has launched a travel booking platform for its credit card holders. The U.S. Bank Travel Center with Booking.com, announced Monday (Nov. 18), lets...

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41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

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Expedia Focuses on Personalization, Loyalty and App Enhancements
Expedia Focuses on Personalization, Loyalty and App Enhancements
November 07, 2024  |  Earnings

Expedia Group is prioritizing digital engagement and personalized customer experiences as key drivers of growth. The company’s third-quarter financial results reflect a strategic focus on...

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 Bausch + Lomb Launches Digital Marketplace for Eye Care
 Bausch + Lomb Launches Digital Marketplace for Eye Care
October 24, 2024  |  Healthcare

In a move set to illuminate the eye care landscape, Bausch + Lomb Corporation launched Opal, an eCommerce marketplace designed to streamline the ordering process...

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Gasoline Discounts Fuel Latest Amazon-Walmart Competition Clash
Gasoline Discounts Fuel Latest Amazon-Walmart Competition Clash
October 24, 2024  |  Retail

In today’s competitive retail arena, Amazon stepped up its game by announcing that Prime membership will now include fuel savings, allowing members to save up...

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Rite Aid CMO Says ‘Data Is Our Best Friend Right Now’
Rite Aid CMO Says ‘Data Is Our Best Friend Right Now’
October 07, 2024  |  Retail

Data, in the right hands, can be a business leader’s magic wand. “Data is our best friend right now,” Jeanniey Walden, the chief marketing and customer...

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Costco’s New Membership Card Readers Streamline Store Access, Inventory Management
Costco’s New Membership Card Readers Streamline Store Access, Inventory Management
September 26, 2024  |  Retail

As part of its strategy to enhance customer experience and operational efficiency, Costco is rolling out membership card scanners at the front of its stores....

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Hilton Launches Hotel Loyalty Debit Cards in the UK
Hilton Launches Hotel Loyalty Debit Cards in the UK
September 26, 2024  |  Loyalty & Rewards

Hilton has launched two hotel loyalty debit cards in the U.K.: the Hilton Honors Debit Card and the Hilton Honors Plus Debit Card. In collaboration...

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