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loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Switch Bakery Says Flexible Subscription Options Drive Long-Term Loyalty
Switch Bakery Says Flexible Subscription Options Drive Long-Term Loyalty
January 26, 2024  |  Subscriptions

As subscription merchants look to drive loyalty and combat churn, Monterey, California’s Switch Bakery is seeing its Bread Club build long-term relationships with customers by meeting their...

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CVS Loyalty Chief Says Program Overhaul Driven by Consumer Desire to Keep It Simple
CVS Loyalty Chief Says Program Overhaul Driven by Consumer Desire to Keep It Simple
January 22, 2024  |  Loyalty & Rewards

Loyalty programs have become a ubiquitous part of the retail landscape, offering consumers enticing rewards and incentives for sticking with their favorite brands. However, as...

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Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
January 15, 2024  |  Loyalty & Rewards

As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more...

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2024 Is the Year Retail Gets Personal
2024 Is the Year Retail Gets Personal
January 03, 2024  |  Retail

Thanks to inflation’s starring role, 2023 featured major retail plot twists — consumers counted their pennies while brands and retailers did some serious soul-searching. This...

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Gen Z Favors Brands vs Retailers for Card-Linked Offers
Gen Z Favors Brands vs Retailers for Card-Linked Offers
December 26, 2023  |  Retail

Retailers and brands are constantly seeking ways to foster customer loyalty and generate new sources of sales. One effective strategy is to leverage item-level receipt...

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Disney+ Offers Members $40 Discount on Walmart+ as Streamers Tap Partnerships
Disney+ Offers Members $40 Discount on Walmart+ as Streamers Tap Partnerships
December 11, 2023  |  Subscriptions

With video streaming services increasingly turning to subscription partnerships to drive customer acquisition in the competitive category, Disney+ is offering its customers a Walmart deal....

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Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
November 21, 2023  |  Loyalty & Rewards

Ubiquity is what we all want in a rewards program. Ubiquity allows consumers to redeem rewards for the value — the goods and services —...

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Ulta Beauty Limits Free Sample To Boost Loyalty
Ulta Beauty Limits Free Sample To Boost Loyalty
November 13, 2023  |  Retail

Who doesn’t love a free sample?    Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly...

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When Loyalty Programs Aren’t About the Spend
When Loyalty Programs Aren’t About the Spend
November 07, 2023  |  Retail

Loyalty programs have become a staple in the arsenal of brands and retailers striving to retain their customer base and attract new ones. These programs...

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