loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.
Today in Data: Making the Customer Experience More Rewarding
Today in Data: Making the Customer Experience More Rewarding
March 29, 2022  |  Today In Data

Today in Data, quick-service restaurants use loyalty programs and surprises to keep customers coming back. Plus, Wells Fargo and Bilt team up on Mastercard rewards...

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Chipotle Teams With Cash App for Surprise Guac Rewards
Chipotle Teams With Cash App for Surprise Guac Rewards
March 28, 2022  |  Loyalty & Rewards

Chipotle Mexican Grill is relaunching its Guac Mode perk for Chipotle Rewards members and is partnering with Cash App to roll out a $100,000 giveaway...

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Klarna Launches Rewards, Pay Now in UK
Klarna Launches Rewards, Pay Now in UK
February 22, 2022  |  BNPL

Klarna is introducing its rewards program and Pay Now option to customers in the U.K. as part of an upcoming expansion plan to nine new...

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80% of Shoppers Prefer to Buy Groceries, Pharmaceutical Products in Physical Stores
80% of Shoppers Prefer to Buy Groceries, Pharmaceutical Products in Physical Stores
January 25, 2022  |  Retail

About eight out of 10 shoppers prefer to purchase grocery products and pharmaceutical products in physical stores, according to “Decoding Consumer Affinity,” a PYMNTS and Toshiba...

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Personalized Rewards Programs Encourage Customers to Make Buying a Habit 
Personalized Rewards Programs Encourage Customers to Make Buying a Habit 
December 15, 2021  |  Loyalty & Rewards

For many retailers, the biggest drop in customer retention happens after the first sale. In some cases, only 20% of customers return to make a...

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Rent the Runway Expanding Focus, Going Limited for Loyalty, the Curated Home Ecosystem
Rent the Runway Expanding Focus, Going Limited for Loyalty, the Curated Home Ecosystem
December 10, 2021  |  Today In Data

Retail brands see themselves capturing consumers’ interest with limited-edition offerings. Plus, Restoration Hardware prioritizes the curated home ecosystem for 2022, and Rent the Runway says...

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Report: Hassle-Free Cancellation, Refund Options Put Pandemic-Weary Travelers at Ease
Report: Hassle-Free Cancellation, Refund Options Put Pandemic-Weary Travelers at Ease
December 10, 2021  |  Consumer Payments

Set aside for a moment the recent news that the Omicron variant is the latest coronavirus threat, and signs are emerging that the long night...

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The Amazon Prime Effect Spreads as More Retailers Convert Free Loyalty to Paid Memberships
The Amazon Prime Effect Spreads as More Retailers Convert Free Loyalty to Paid Memberships
December 09, 2021  |  Loyalty & Rewards

In recent years, there’s been a collective realization that loyalty programs are generally not engaging or valued enough by consumers to even know they belong...

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Credit Unions That Lag on Digital Strategy Lose out on Customer Loyalty
Credit Unions That Lag on Digital Strategy Lose out on Customer Loyalty
December 07, 2021  |  Credit Unions

For financial institutions of all types — but especially credit unions — the great digital shift has taken on special urgency over the past 18...

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