loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.
Nothing Personal: Nearly a Third of Loyal Shoppers Would Switch Merchants for More Personalized Card-Linked Offers
Nothing Personal: Nearly a Third of Loyal Shoppers Would Switch Merchants for More Personalized Card-Linked...
February 12, 2024  |  Loyalty & Rewards

The 2023 holiday shopping season was a challenging time for consumers as rising prices made it difficult to manage their spending.  In this competitive marketplace,...

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Trustly Integrates MX Data Enhancement Services Into Open Banking Products
Trustly Integrates MX Data Enhancement Services Into Open Banking Products
February 07, 2024  |  Data

Trustly has integrated MX Technologies’ data enhancement services into its open banking product suite. With consumer-permissioned transaction data that has been cleansed and categorized, Trustly merchants will...

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Cracking the Customer Loyalty Code: Flexible Programs Tailored to Everyday Needs
Cracking the Customer Loyalty Code: Flexible Programs Tailored to Everyday Needs
February 06, 2024  |  Loyalty & Rewards

Len Covello, chief technology officer of Engage People, told PYMNTS in an interview that merchants are going to need to fine-tune, and in some cases overhaul,...

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The Role of Wellness Financing in Improving Health Outcomes and Building Customer Loyalty
The Role of Wellness Financing in Improving Health Outcomes and Building Customer Loyalty
January 30, 2024  |  Healthcare Financing

Financial health is a core component of overall health. The connection between financial stability and health is well established, and providing financial options can have...

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Switch Bakery Says Flexible Subscription Options Drive Long-Term Loyalty
Switch Bakery Says Flexible Subscription Options Drive Long-Term Loyalty
January 26, 2024  |  Subscriptions

As subscription merchants look to drive loyalty and combat churn, Monterey, California’s Switch Bakery is seeing its Bread Club build long-term relationships with customers by meeting their...

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CVS Loyalty Chief Says Program Overhaul Driven by Consumer Desire to Keep It Simple
CVS Loyalty Chief Says Program Overhaul Driven by Consumer Desire to Keep It Simple
January 22, 2024  |  Loyalty & Rewards

Loyalty programs have become a ubiquitous part of the retail landscape, offering consumers enticing rewards and incentives for sticking with their favorite brands. However, as...

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Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
January 15, 2024  |  Loyalty & Rewards

As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more...

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2024 Is the Year Retail Gets Personal
2024 Is the Year Retail Gets Personal
January 03, 2024  |  Retail

Thanks to inflation’s starring role, 2023 featured major retail plot twists — consumers counted their pennies while brands and retailers did some serious soul-searching. This...

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Gen Z Favors Brands vs Retailers for Card-Linked Offers
Gen Z Favors Brands vs Retailers for Card-Linked Offers
December 26, 2023  |  Retail

Retailers and brands are constantly seeking ways to foster customer loyalty and generate new sources of sales. One effective strategy is to leverage item-level receipt...

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