Loyalty and rewards — even on a local level and even under ideal conditions — is not an easy nut to crack. It’s a target...
A new study from Foodmix Marketing Communications found consumer love of food brands is pervasive in the U.S. marketplace. Specifically, almost two-thirds (63 percent) of...
At the start of the year, I wrote a piece that outlined six trends that I suggested would set the agenda for payments innovation and...
Nordstrom’s is giving its loyalty program an omnichannel upgrade — and opening it up to more of its consumers. Nordstrom Rewards 2.0 is designed to...