loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

FiveStars Raises $26 Million

FiveStars Raises $26 Million
FiveStars Raises $26 Million
September 26, 2014  |  Loyalty & Rewards

FiveStars, a 3-year-old loyalty reward firm focused on small businesses, has raised $26 million. “Menlo Ventures led the Series B investment, joined by the company’s...

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Apple To Get Rebates From Issuers on Fees
Apple To Get Rebates From Issuers on Fees
September 05, 2014  |  Cybersecurity

Apple has reportedly negotiated deals with several leading issuers to extend card present rates to Apple for all transactions involving their cards with Apple’s new...

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Visa Cuts License Deal To Boost CRM
Visa Cuts License Deal To Boost CRM
August 29, 2014  |  News

Visa has cut a deal to license TrialPay’s transactional advertising platform for a loyalty and offers program, the card brand announced in a Visa Tumblr...

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Chase Says Winning Mobile Payments Goes Past Transactions
Chase Says Winning Mobile Payments Goes Past Transactions
April 25, 2014  |  Alternative Credit

A Chase executive said that in order to win mobile payments, banks need to offer incentives.

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