StartUp Finds Gold In Online Transaction Data

There is no question that people are buying things online in ever increasing numbers or that they are creating reams of data while they are doing it. What to do with the data--how to use it, how to turn it into something useful, that's a greater mystery.

Slice wants to solve it.

Born as a research project at  Stanford Business School, the lesson plan turned app scans inboxes for e-receipts, makes them searchable and tracks package deliveries.  Sometimes the data is interesting but weird--Slice's work with a baby products company found that its customers were  spending a lot more money on flower delivery than their nearest competitor's, reports Forbes.

But why would consumers sacrifice so much of their data? CEO of DataCoup Matt Hogan suggests paying them for it.

“We are increasingly living our lives on digital platforms, creating treasure troves of data, yet we don’t appear to be making much headway towards controlling that data and being compensated in a more transparent way,” Hogan said. “I think it would make for a far more efficient market if consumers were consciously aware of the trade-off occurring with regards to their data and were able to participate in the value-chain of their data, beyond the opacity of a free app or service that appears unrelated to data sales.”

Rakuten purchased Slice earlier this year for an undisclosed sum.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

Click to comment