American Express and Bread Financial have launched an NFL-related cards rewards program. The NFL Extra Points Credit Card program gives cardholders access to American Express...
Australia’s Pay.com is launching in the U.S. as PayRewards after raising $28 million in a Series E round, bringing its total capital raised to $70...
Watch more: Winning the Next Transaction: How AI Helps Build Loyalty in Payments Loyalty used to be a relatively simple fight for spend primacy. Issuers...
The contest for customer loyalty among card issuing banks has moved well beyond points, as institutions confront a market where rewards have become routine and...
A loyalty chief at a national retailer can spend an entire morning staring at the same questions. Do you put more money into points? Another...
The credit industry has spent decades competing for something consumers were never actually optimizing for. Top of wallet. Issuers built elaborate rewards architectures to win...
Consumer credit growth slowed in January but remained firmly positive, extending a trend that has been in place for nearly a year. In a nutshell,...
The most consequential customer a brand will acquire in 2026 may never read a promotional email, react to a banner ad or feel the emotional...