loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

The Year in Amazon vs Walmart, and a Look Into 2025
The Year in Amazon vs Walmart, and a Look Into 2025
December 27, 2024  |  Retail

As 2024 comes to a close, the retail sector remains defined by the intense rivalry between Amazon and Walmart. Over the course of the year,...

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 Kroger’s Digital Engagement Strategy Drives Growth Amid Sluggish Sales
 Kroger’s Digital Engagement Strategy Drives Growth Amid Sluggish Sales
December 05, 2024  |  Earnings

Despite Kroger’s third-quarter results taking a slight a dip, digital growth is still making a splash. Kroger’s digital transformation continues to show promising results as...

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FIS: Complexity Need Not Be the Default Setting for Business Payments
FIS: Complexity Need Not Be the Default Setting for Business Payments
November 19, 2024  |  B2B Payments

As global business-to-business (B2B) payment volumes rise, business leaders are faced with a crucial yet often overlooked question: How much value does simplicity add? In...

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US Bank Launches Travel Planning Partnership With Booking.com
US Bank Launches Travel Planning Partnership With Booking.com
November 18, 2024  |  Partnerships

U.S. Bank has launched a travel booking platform for its credit card holders. The U.S. Bank Travel Center with Booking.com, announced Monday (Nov. 18), lets...

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41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

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Expedia Focuses on Personalization, Loyalty and App Enhancements
Expedia Focuses on Personalization, Loyalty and App Enhancements
November 07, 2024  |  Earnings

Expedia Group is prioritizing digital engagement and personalized customer experiences as key drivers of growth. The company’s third-quarter financial results reflect a strategic focus on...

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 Bausch + Lomb Launches Digital Marketplace for Eye Care
 Bausch + Lomb Launches Digital Marketplace for Eye Care
October 24, 2024  |  Healthcare

In a move set to illuminate the eye care landscape, Bausch + Lomb Corporation launched Opal, an eCommerce marketplace designed to streamline the ordering process...

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Gasoline Discounts Fuel Latest Amazon-Walmart Competition Clash
Gasoline Discounts Fuel Latest Amazon-Walmart Competition Clash
October 24, 2024  |  Walmart Amazon whole paycheck

In today’s competitive retail arena, Amazon stepped up its game by announcing that Prime membership will now include fuel savings, allowing members to save up...

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Rite Aid CMO Says ‘Data Is Our Best Friend Right Now’
Rite Aid CMO Says ‘Data Is Our Best Friend Right Now’
October 07, 2024  |  Retail

Data, in the right hands, can be a business leader’s magic wand. “Data is our best friend right now,” Jeanniey Walden, the chief marketing and customer...

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