loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Amex and Bread Kick Off NFL-Themed Card Rewards Program

Amex and Bread Kick Off NFL-Themed Card Rewards Program
Amex and Bread Kick Off NFL-Themed Card Rewards Program
August 26, 2026  |  Loyalty & Rewards

American Express and Bread Financial have launched an NFL-related cards rewards program. Get the Full Story Complete the form to unlock this article and enjoy...

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Pay.com Raises $28 Million to Bring Rewards Platform to US
Pay.com Raises $28 Million to Bring Rewards Platform to US
August 24, 2026  |  B2B Payments

Australia’s Pay.com is launching in the U.S. as PayRewards after raising $28 million in a Series E round, bringing its total capital raised to $70...

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AI Turns Payment Choice Into a Real-Time Contest
AI Turns Payment Choice Into a Real-Time Contest
June 03, 2026  |  Loyalty & Rewards

Watch more: Winning the Next Transaction: How AI Helps Build Loyalty in Payments Get the Full Story Complete the form to unlock this article and...

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Royal Bank of Canada Makes Travel the New Test for Card Loyalty
Royal Bank of Canada Makes Travel the New Test for Card Loyalty
April 06, 2026  |  Loyalty & Rewards

The contest for customer loyalty among card issuing banks has moved well beyond points, as institutions confront a market where rewards have become routine and...

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Flex Credentials Give Retail Rewards a Second Act
Flex Credentials Give Retail Rewards a Second Act
April 02, 2026  |  Loyalty & Rewards

A loyalty chief at a national retailer can spend an entire morning staring at the same questions. Do you put more money into points? Another...

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The Next Battle in Credit Won’t Be for Top of Wallet
The Next Battle in Credit Won’t Be for Top of Wallet
March 11, 2026  |  Credit Cards

The credit industry has spent decades competing for something consumers were never actually optimizing for. Get the Full Story Complete the form to unlock this...

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The $700 Credit Card Club Gets Crowded as Issuers Fight for Wallet Space
The $700 Credit Card Club Gets Crowded as Issuers Fight for Wallet Space
March 09, 2026  |  Credit Cards

Consumer credit growth slowed in January but remained firmly positive, extending a trend that has been in place for nearly a year. Get the Full...

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How Brands Are Reinventing Loyalty for the AI Decision-Maker
How Brands Are Reinventing Loyalty for the AI Decision-Maker
March 03, 2026  |  Artificial Intelligence

The most consequential customer a brand will acquire in 2026 may never read a promotional email, react to a banner ad or feel the emotional...

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