virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

Source: en.wikipedia.org

Samsung Expands Beyond Pop-Ups With Full-Scale Stores
Samsung Expands Beyond Pop-Ups With Full-Scale Stores
February 15, 2019  |  Retail

In a potential challenge to Apple at brick-and-mortar retail, Samsung Electronics is looking to move beyond pop-up shops with its own full-scale U.S. locations. The...

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How AR/VR Tech Is Reshaping Retail
How AR/VR Tech Is Reshaping Retail
January 24, 2019  |  Retail

Before consumers started to trade brick-and-mortar shopping experiences for eCommerce websites, retailers could bring customers through their doors with window displays. Now, with this shift,...

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The VR Effect On Retail: Fad Or True Game-Changer?
The VR Effect On Retail: Fad Or True Game-Changer?
January 23, 2019  |  Retail

Move aside, storefront mannequins. Hot on the heels of its close cousin, augmented reality (AR), more retailers are using immersive virtual reality (VR) experiences to...

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Amazon Turns To VR To Boost Furniture Sales
Amazon Turns To VR To Boost Furniture Sales
January 07, 2019  |  Amazon

Amazon is hoping to increase purchases of furniture online, rolling out a new feature dubbed Amazon Showroom that takes advantage of virtual reality tools. According...

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PayPal India Sees Revenue Jump 12x
PayPal India Sees Revenue Jump 12x
January 04, 2019  |  B2B Payments

PayPal has reported a more than twelvefold boost in revenue at its Indian payments subsidiary. According to The Economic Times, revenue reached Rs 260 crore in...

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Facebook’s Oculus On Virtual Reality As An Enterprise Tool
Facebook’s Oculus On Virtual Reality As An Enterprise Tool
December 19, 2018  |  Innovation

Virtual reality (VR), a technology that has captured the public eye for decades, has long piqued consumers’ curiosity. The technology was originally relegated to the...

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Retail Pulse: Nike Opens Digital-Powered Flagship; Walmart Taps VR Tech For Training
Retail Pulse: Nike Opens Digital-Powered Flagship; Walmart Taps VR Tech For Training
November 16, 2018  |  Retail

Big brands are opening big stores in big cities, but Nike is taking a decidedly digital approach with its New York City flagship: that is,...

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Walmart Associates Train For Black Friday With Virtual Reality
Walmart Associates Train For Black Friday With Virtual Reality
November 15, 2018  |  Retail

To enhance the training of its employee associates, Walmart is investing in virtual reality (VR) to help employees experience retail situations like the Black Friday...

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style
Digital Spaces As Virtual Makeup Studios, Augmented Reality Style
November 05, 2018  |  Retail

To help improve the retail shopping and shipping experience, virtual reality (VR) and augmented reality (AR) is catching on with big-box retailers in the U.S....

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