virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

(source: en.wikipedia.org)

Amazon And Fidelity Labs Launch VR Financial Advisor
Amazon And Fidelity Labs Launch VR Financial Advisor
May 16, 2018  |  Amazon

Amazon and Fidelity Labs have teamed up to create a digital financial advisor that people can interact with using a virtual reality headset. According to...

READ MORE >
Retailers Can Create Headset-Free Virtual Reality Experiences
Retailers Can Create Headset-Free Virtual Reality Experiences
May 04, 2018  |  Retail

Brick-and-mortar stores can’t always offer the in-store experience to consumers at home, particularly if they have products that are meant to be picked up and...

READ MORE >
Solving Borderless Brick-And-Mortar’s Unique Challenges With VR
Solving Borderless Brick-And-Mortar’s Unique Challenges With VR
April 23, 2018  |  International

Cross-border commerce is complicated, but there’s a category that can be even more challenging: borderless commerce – that is, global travel retail (GTR), or shopping...

READ MORE >
AR Is On The Menu For Harald Xperience
AR Is On The Menu For Harald Xperience
April 13, 2018  |  Retail

Featuring pictures of the food that customers could be eating is an effective way for restaurants to draw eyes (and orders) to menu items they...

READ MORE >
How Apps Can Make Themselves At Home On The Home Screen
How Apps Can Make Themselves At Home On The Home Screen
March 26, 2018  |  Mobile

People still download mobile apps, but they don’t always use them – many get deleted just as quickly as they’re installed. What does it take...

READ MORE >
Barneys New York Looks To VR To Carry Spring Collection
Barneys New York Looks To VR To Carry Spring Collection
March 09, 2018  |  Retail

Some retailers say they don’t want to jump on the latest techy bandwagon just to jump on it. Others look for ways to make the...

READ MORE >
Walmart Acquires VR Startup Spatialand
Walmart Acquires VR Startup Spatialand
February 06, 2018  |  Retail

As Walmart seeks to invest in tech to compete with Amazon, the retailer has acquired a small virtual reality (VR) startup. Spatialand will become the...

READ MORE >
IKEA Gamifies Store Openings With VR
IKEA Gamifies Store Openings With VR
December 18, 2017  |  Retail

IKEA has already done some early work to embrace augmented reality in its brick-and-mortar stores. Through a recent design collaboration with Wavemaker, the company is...

READ MORE >
The Mainstream Retail Future Of AR/VR
The Mainstream Retail Future Of AR/VR
December 13, 2017  |  Retail

Augmented and virtual worlds have long been touted as the future for all kinds of things — gaming, healthcare, travel, tele-learning. They’re experiences where being there...

READ MORE >