virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

(source: en.wikipedia.org)

Apple Vision Pro to Support 3D Movies, Streaming Services, Shareable Content
Apple Vision Pro to Support 3D Movies, Streaming Services, Shareable Content
January 16, 2024  |  Apple

Apple has announced new entertainment experiences that will be available upon the Feb. 2 release of its mixed-reality headset, Apple Vision Pro. The device will “turn any...

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Apple Promotes ‘Spatial Computing’ With Feb. 2 Vision Pro Launch
Apple Promotes ‘Spatial Computing’ With Feb. 2 Vision Pro Launch
January 08, 2024  |  Apple

Apple says its Vision Pro mixed reality headset will be available Feb. 2 Pre-orders for the long-awaited $3,500 product begin Jan. 19, Apple said in a news release...

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Apple Plans to Launch Vision Pro Mixed-Reality Headset by February 
Apple Plans to Launch Vision Pro Mixed-Reality Headset by February 
December 20, 2023  |  Apple

Apple is reportedly preparing to launch its Vision Pro mixed-reality headset by February.  The company has been increasing production of the headset at its facilities in China, with...

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Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
December 19, 2023  |  eCommerce

Tokens.com has launched a proprietary eCommerce platform that allows product placement and advertising within virtual gaming worlds like Roblox and Fortnite.  The new Valor platform within Metaverse Group enables players within these environments...

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Worldline Debuts Metaverse Shopping Hub
Worldline Debuts Metaverse Shopping Hub
December 12, 2023  |  Metaverse

Payments services provider Worldline is expanding its virtual shopping program. The French company announced Tuesday (Dec. 12) the launch of the Worldline Metaverse Shopping Hub...

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Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
October 23, 2023  |  Retail

Today consumers are bombarded with advertisements and product promotions, and brands find it challenging to engage with their audience and build lasting relationships.  Retailers are...

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Google, Meta, Apple Receive FCC Approval to Tap Into Airwaves for VR and AR
Google, Meta, Apple Receive FCC Approval to Tap Into Airwaves for VR and AR
October 19, 2023  |  Big Tech

Google, Meta and Apple have received approval from the Federal Communications Commission (FCC) to use airwaves for their virtual reality (VR) and augmented reality (AR) tools. This decision marks a...

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FDA Creates New Committee to Shape Healthcare Amid AI Surge
FDA Creates New Committee to Shape Healthcare Amid AI Surge
October 16, 2023  |  Artificial Intelligence

Smart regulation is crucial to capturing the potential of future-fit innovations, like artificial intelligence (AI). The importance of walking a fine line between discovery and...

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If the Shoe Fits: Manolo Blahnik, BMW and Amazon Turn to VR
If the Shoe Fits: Manolo Blahnik, BMW and Amazon Turn to VR
October 06, 2023  |  Retail

Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands...

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