virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

(source: en.wikipedia.org)

From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
February 10, 2024  |  Retail

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...

READ MORE >
Roblox Looks to Capture Network Effects From AI, Metaverse Headsets
Roblox Looks to Capture Network Effects From AI, Metaverse Headsets
February 07, 2024  |  Earnings

The metaverse, creator economy and artificial intelligence (AI) are among the 21st century’s biggest trends. And video game developer Roblox, which enjoyed its first-ever quarter...

READ MORE >
5G Promises Connected Consumers More Personalized, Efficient Banking Experiences
5G Promises Connected Consumers More Personalized, Efficient Banking Experiences
February 06, 2024  |  Technology

With the launch of Apple Vision Pro in the United States, the spotlight has again turned to its enabling technology: 5G. This resurgence is not...

READ MORE >
Launch of Apple Vision Pro Supercharges Retailers’ Adoption of VR
Launch of Apple Vision Pro Supercharges Retailers’ Adoption of VR
February 02, 2024  |  Retail

Mixed-reality technology is reshaping the landscape of the retail industry, ushering in an era of immersive experiences for consumers that blend the digital and physical....

READ MORE >
e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
February 02, 2024  |  Retail

e.l.f. Cosmetics has launched a beauty shopping app for Apple’s new spatial computer, Vision Pro. The “your best e.l.f.” visionOS app includes features that take...

READ MORE >
Zuckerberg Dubs 2023 Meta’s ‘Year of Efficiency’ as Reality Labs Revenue Crosses $1B Mark
Zuckerberg Dubs 2023 Meta’s ‘Year of Efficiency’ as Reality Labs Revenue Crosses $1B Mark
February 01, 2024  |  Earnings

Meta CEO Mark Zuckerberg dubbed 2023 the “year of efficiency” as the social media giant’s Reality Labs division, which has been losing billions over the...

READ MORE >
Apple’s Vision Pro Headset to Launch With 600 New Apps
Apple’s Vision Pro Headset to Launch With 600 New Apps
February 01, 2024  |  Apple

Apple’s first mixed-reality headset, Vision Pro, is set to be released Friday (Feb. 2) and will launch with 600 new apps and games. “Apple Vision...

READ MORE >
Walmart Expands Virtual Try-On Tech to Eyewear
Walmart Expands Virtual Try-On Tech to Eyewear
January 30, 2024  |  Retail

Walmart is expanding its use of augmented and virtual reality technology to include eyewear. The world’s largest retailer’s new offering, announced Tuesday (Jan. 30), comes at a...

READ MORE >
31% of Consumers Want VR to Recreate Brick-and-Mortar Shopping
31% of Consumers Want VR to Recreate Brick-and-Mortar Shopping
January 29, 2024  |  eCommerce

As retailers look for ways to merge the brick-and-mortar and eCommerce experiences, many shoppers are open to using virtual reality (VR) to bridge the gap....

READ MORE >