Categories: Today In Data

Today In Data: Finding The Right Incentive For The User

While giving the customer what they want is always advisable, knowing exactly what it is can be challenging, as needs depend greatly on context. Some things are always a pretty safe bet – the need for speed is common whether one is talking business or consumer payments, which means finding a way to do it faster is usually a good idea. But consumers also like convenience, whether they’re paying online, in-store or at the pump. The trick for operators is to find ways to start on that convenience, and build an increasingly attractive and functional offering for consumers.


70 percent: Share of businesses that report they would benefit from real-time payments’ instant funds availability.

62 percent: Share of bridge millennials who report a willingness to use an app to pay at a gas station if it were convenient.

60 percent: Share of Indian consumers shopping five or more times monthly via mobile apps.

59 percent: Share of businesses that report real-time payments capability would improve their cash flow and certainty.

52 percent: Share of bridge millennials who report purchasing other items in the store when they purchase gas.

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The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.